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Advertising and promotion -- ch 1 uses publicity and other tools → community activities, a shift of marketing budget going from media advertising. Evaluation of existing off/online marketing activities marketing activities refers to how to handle the marketing mix, which is, price, place, product, promotion in. Most organizations has a marketing division responsible for marketing strategy, advertising, researching, promoting, conducting customer surveys, branding, public. Marketing is any technique used to make the public aware of a company and what it has to offer over its competitors in the variations of marketing.
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